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Brand Concept


왜이렇게 심각해?!

나는 뭐든지 잘 해야 한다,
나는 실수하면 안 된다,
그래서 매우 심각하고 예민할 때가 많다.

why so serious ?

잘 못해도 돼…
실수해도 괜찮아…


serious하지 않다,

Why So Serious?!

I want to be perfect,
I hate making mistakes,
hence, I tend to be very serious.

why so serious ?

It’s okay to make mistakes…
It’s okay to let it go sometimes…


we are not so serious,
we are very cerealz.